Festival of Raksha Bandhan beautifully celebrates the bond of love shared between the brother and a sister. The festival of Rakhi Purnima falls on the auspicious full moon day in the Hindu month of Shravana or Savana (July-August) every year. Celebrating the festival in the traditional manner sisters’ tie a sacred thread of love called Rakhi or Raksha on the wrist of their brother and perform arti of him. This simple and sweet gesture symbolizes sister’s sincerest prayers to the divine for the health and well being of her brother. Brothers in turn express gratitude for sister’s affection and pledge to stand by them always. As a custom brothers pamper their sister with a beautiful Rakhi gift or some cash. These days, sisters also take the opportunity of the festival and indulge brothers with gifts of love.

Popular Rakhi gifts for sisters include jewelry - necklace sets, bracelets and earrings, jewelry boxes, beaded bags, teddy bears and perfumes. Most sought after Rakhi gifts for brothers include Sweets and dry fruits hampers, shirts, wristwatches, portfolio bags and organizers. To siblings staying away Rakhi and Rakhi gifts are send to through post or online Rakhi shopping sites.