Bhai Dooj is a popular Indian festival that cherishes the pious relationship between brothers and sister. Bhai Dooj is celebrated on the last day of five-day-long festival of Diwali and falls on the auspicious ‘Dooj’ day or the next day after new moon in the month of Kartik (October-November). Celebrating the festival in the traditional manner sisters put sacred red tilak on the forehead of their brother and perform arti of him. While performing the age-old ritual, sisters pray to Lord Yamraj- the Hindu mythological God of Death for brother’s longevity and health. Brothers bless their sister and promise to stand by them under all circumstances. Joy of this beautiful festival is further enhanced by the exchange of gifts that takes place between siblings. The tradition helps to strengthen relationship between siblings and build stronger family ties.

Traditionally popular Bhai Dooj Gifts for sisters include clothes, purses, beaded bags, decorative, stuff toys, jewelry and jewelry boxes. Hot selling Bhai Dooj Gifts for Brothers are sweets, dry fruits, chocolates, shirts, stationery items, bracelets, Puja thalis etc by affectionate sisters. Sisters who are unable to meet their brother send Bhai Dooj greetings with paper and e-cards. In modern times Bhaidooj gifts are exchanged through online gift shopping sites.